Superior Care joins Living Wage campaign

Superior Care has been formally accredited by the Living Wage Foundation for its commitment to responsible employment practices within the healthcare and support sector.

The company’s certification as a Living Wage Employer means that all its staff receive at least the recommended Living Wage. 

To mark the start of Living Wage Week (2nd - 8th November), this figure has been increased from £7.65 to £7.85 per hour outside of London - an hourly rate significantly higher than the national minimum wage of £6.50. 

With branches across Kent employing almost 400 people, Superior Care provides bespoke specialist care for adults and children living with complex health conditions in their own homes, as well as support for older people and those with learning and physical disabilities.

Superior Care’s Chief Executive Stewart Thorp said: “Businesses in the care sector depend on the compassion, diligence and professionalism of their staff. It is hugely important to us – and our clients – that Superior Care employees feel valued and well rewarded. As we look to expand across Kent and the South East, our Living Wage Employer status will help us attract people who are committed to building a fulfilling career in care.”

The Living Wage is calculated according to the basic cost of living using the ‘Minimum Income Standard’ for the UK. Decisions about what to include in this standard are set by the public; it is a social consensus about what people need to make ends meet.

An independent study examining the business benefits of implementing a Living Wage policy in London found that more than 80% of employers believe that the Living Wage had enhanced the quality of the work of their staff, while absenteeism had fallen by approximately 25%.